People do not join network marketing companies, they join people.
Would you buy anything from someone you do not know, like or trust? Of course not.
This is one of the main reasons people struggle in network marketing. They are too busy trying to promote their company’s brand (their products, compensation plan, leadership etc.) and not themselves.
This is not their fault. The moment they signed up with their network marketing company they were told by their leaders that the best way to build their business was to shout their company’s brand from the rooftops. The problem with this strategy is that this is what EVERYBODY is doing. When you do this too, it makes you look like an amateur and very few prospects will be interested in you.
Why Brand Yourself?
Everyday there are thousands of network marketers on the internet searching for tips and strategies to help grow their business. They are searching to see how others are having success so that they can copy them. If you have yourself branded on the internet, these people will eventually find you. When they see you as a leader or a network marketing expert they will want to work with you. Remember, people do not join companies, they join PEOPLE.
How To Brand Yourself:
To effectively brand yourself you need to become a leader. To become a leader you need to provide value to other people. To provide value, you need knowledge. To obtain knowledge you need to do research by reading articles, watching videos, attending webinars etc.
When I was brand new in network marketing, I was quite the amateur. The important thing to remember here is that everyone is an amateur in the beginning.